“It all started from feeling depressed in 2021 – It was the covid period and outdoor and travel restrictions were implemented. Sales was at an all time low – $0 was no longer an uncommon number
I was turning to books to keep me uplifted, I mean after all I’m still blessed enough to be able be at Starbucks to read and enjoy my favourite chocolate cake.”
“This book gave me strength and the flowers in the book inspired me
I started the first doodle in the next month – Jan 2022 but I wasn’t satisfied with it
6 months later, I picked up the pen again
and worked on it for weeks before being satisfied.”
“I never used to think I could draw, and have never really tried to do so. I was more of a handicraft person. While studying accountancy in NTU, I would work into the night designing and making jewelry which started off as a means to pocket money, but developed into a passion in 2007.”
“My handcrafted jewelry were also featured in mediacorp’s drama more than 10 years ago.“
“Seeing this catalogue coming alive from the first sketch to the production and finally the launch means the whole world to me.
There were so many moments I wanted to give up -there were endless issues with the factories and sample revisions, and even our stocks were sent to the wrong address.
Working on this catalogue taught me to truly have Faith & Courage and I can’t wait to share them with you.
xx”
Coming to you
15 October Sunday 10am SGT
Explore our Instagram for pre-launch specials